Ŵanthu ŵanandi ŵakughanaghana kuti vikwangwani vya pa kompyuta ni kugura waka sikirini na kuŵikamo USB kuti ŵaseŵerenge mavidiyo. Digital Signage Solutions ni ndondomeko yakukwana-vipangizo, mapulogalamu, ivyo vili mukati, na netiweki vyose vikwenera kwiza pamoza. Ŵali palipose: malo ghakuguliska vinthu, viŵanja vya ndege, masitolo ghakuguliska vinthu. Vithuzithuzi vyakulongozgera vya McDonald, vithuzithuzi vya ndege vya pa Capital Airport, vithuzithuzi vya mitengo ya pa sitoro yikuru-vyose vikuwira pasi pa chigaŵa ichi.
Kuyananizga na vithuzithuzi vyakusindikizgika vyakale, mphambano yikuru njakuti ivyo vili mukati vingasinthika mwaluŵiro. Chimanyikwiro cha foam board chikutora sabata yimoza pa nyengo yiwemi, theka la mwezi pa nyengo yiheni, kufuma pa kapangilo mpaka pa kukhoma-kuguliska kwa flash kukutondeka kulutilira. Na vimanyikwiro vya digito, kusintha uko kukuchitika mu backend kukukolerana na kunthazi mu masekondi. Munthu yumoza wangalongozga vithuzithuzi vikwi vinandi mu charu chose kwambura kwendakwenda. Nielsen wakachita kafukufuku wakulongora kuti vithuzithuzi vya digito vikupokera pafupifupi kanayi chidwi cha vithuzithuzi vyambura kusintha. Icho chikupambana na umo vinthu viliri, kweni ndondomeko-ya-kupambana kwakukula kwake nkhwaunenesko.
(Kukura kwa msika wa vimanyikwiro vya digito pa charu chose chapasi kukaŵa kwakukwana madola 28.83 biliyoni mu 2024 ndipo kukuwoneka kuti kuzamufika pa madola 45.94 biliyoni mu 2030, kukura pa CAGR ya 8.1% kufuma mu 2025 m’paka 2030.)Kafukufuku wa kafukufuku wa data 10}} kusanda / digito - vimanyikwiro - msika
Suzgo Leneco Palije Uyo Wakuyowoyapo Pakwamba .
Ntheura mapulojekiti ghanandi agho ŵakuŵikapo vithuzithuzi, ivyo vili mukati vikusintha yayi kwa myezi yitatu, ndipo vikuŵa makoma ghakumanyuma agho palije uyo wakulaŵiska. Vipangizo ni kwamba waka-usange ntchito za vinthu zikulutilira yayi, vyose vikutaya waka. Fundo iyi yikukhumbikwira kukhozgeka chifukwa ndipo mapulojekiti ghanandi ghakubudika.
Mulongozgi wa ntchito pa sitoro yinyake wakacita masamu: pakwamba, kusintha vinthu vyakusaska mu masitolo ghose 1,500 mu caru cose kukaŵanga na ndalama zakujumpha 100,000 yuan pa nchito na vyakupeleka nyengo yiliyose. Sono munthu yumoza wakuchichita mu theka la ora. Ndalama yimoza iyo ŵakasunga yikawezga ndalama izo ŵakaŵika pa vipangizo ivi mu chaka chimoza. Usange nchaunenesko nadi nchakusuzga kumanya, kweni pakulongozgeka vikuŵa vyakupulikikwa.
Ntheura fumbo ndakuti "ni hardware wuli iyo nkhwenera kugura"-nikuti kasi muli na minofu yakugwira ntchito kuti chinthu chiŵe chamoyo pamanyuma pa kuŵika.
CMS: Yambani Apa, Na Vithuzithuzi yayi
Kwambura CMS, kusintha kulikose kwa vinthu kukukhumba kuti munthu munyake walute ku malo ghanyake mwakuthupi na USB drive. Sitolo yimoza yikulongozgeka; masitolo zana limoza lingalongozgeka yayi.
Kasi CMS yikulongozga vichi? Kupanga vinthu (template editor), playlists (ndondomeko, nyengo, kusintha), ndondomeko (ivyo vikuseŵera pa skrini wuli pa nyengo wuli), kugaŵira (kukankhira vinthu ku ŵakuseŵera kwizira pa netiweki), kuwoneseska (mkhaliro wa pa intaneti, kuseŵera vinthu, nkhani za hardware zose zikuwoneka mu backend). Ndicho ntchito zinandi zakuguzira mu ndondomeko yimoza, ndicho chifukwa kusankha CMS nkhwakuzirwa chomene.
Nthowa yakumanyikwa mu uteŵeti wa vyakurya: seŵerani menyu ya chakurya cha mulenji, kusintha mwaŵene ku vyakusaska vya chakurya cha muhanya, kusinthaso mazuŵa. Palije uyo wakwenera kuwonelera.
Vyakusankha vyakutumizga
Nthowa ziŵiri zakutumizgirako: mtambo na pa-malo. Cloud ni plug-na-kuseŵera, kunozga-kwambura kulipiliska, kukusangika kufuma kulikose, ndipo sono ni chinthu chikuru-Data yakukhozgeka ya kafukufuku wa msika yikuti yikujumpha 60% ndipo yikukura. Pa-malo ghakuyana na nyengo izo zikukhumbikwa chomene za chivikiliro cha data panji nyengo ziheni za netiweki.
Ku malo uko Ŵanthu Ŵakuwotcheka
Kusankha kwa CMS ndiko nkhwambura kusuzga kunjira mu mitego. Vinthu vinandi ivyo vikusangika pa msika vikuwoneka nga ni umo vikuŵira kweni vikupambana kaŵiri pa mtengo. Ni vyakusoŵezga nadi nanga ni ŵanthu awo ŵali mu mafakitale.
Mfundo zichoko waka zakuzirwa. Chakwamba, nyengo zose chitani mayeso ghanenesko-kuchimbira mu ndondomeko na vinthu vyeneko, mungawoneleranga waka PowerPoints ya ŵakuguliska yayi. Chachiŵiri, longosorani umo kulipilira -pa-screen panji pa-module, misampha yinandi apo njakuchepa mtengo pakwamba kweni kusunga na bandwidth vikudura chomene. Chachitatu, wonani ivyo vikuchitika mu mafakitale -vyakukhumbikwa vyakuguliska vikupambana na vyakukhumbikwa vyakwendeska galimoto, nkhani zakumanyikwa za ŵakuguliska.
Ŵanthu awo ŵakuguliska vinthu mu charu ichi ŵakusazgapo Goodview, Touchwo, Anvo, na Sunmi. Malo gha pa charu chose ghakusazgapo Scala, Mphepo Zinayi, na Broadsign. Kwa malo ghachoko waka na bajeti yakukhora, open-source Xibo yikugwira ntchito, kweni nkhongono zaukadaulo zikukhumbikwa kuti munthu wajipwelelere.
Penjani vyakukhumba kufuma ku ŵamalonda 3-5 kuti muyaniske mwakuyana. Kukhumba makoteshoni ghakulembeka makora-hardware, software, kukhazikiska, na malipiro gha chaka na chaka ghakulembeka paŵekha. Mazgu ghakulembeka pamoza ghakubisa viyezgo mwambura kusuzga.
Sono tiyeni tiyowoye vya Hardware
Kulongora vyakuŵikamo
Kuwoneska ma terminal-apo awo ŵakuseŵezeska ŵakuwona vyakulembeka-ni vyakusuzga chomene kusankha kuluska umo ŵanthu ŵanandi ŵakughanaghaniranga.
LCD njakuchepa mtengo, yikuŵala chomene, ndipo yikugwira ntchito makora mu nyumba. LED ili na ungweru ukuru ndipo yikovwira kuti paŵe kugaŵikana kwambura msoko; vithuzithuzi vikuruvikuru ivyo vili mu viŵanja vya ndege na mall ni vya LED. OLED ili na mitundu yakuzizika ndipo yingakhota, kanandi yikugwiriskirika nchito pa vithuzithuzi vyapachanya, na mitengo yapachanya kuti yiŵe yakuyana. E-ink screens zikugwiriskira ncito nkhongono zicoko comene ndipo zikuŵa zakuwonekerathu para dazi laŵala, zikwenelera vinthu vyambura kusintha nga ni vimanyikwiro vya mitengo-ndivyo Hema wakugwiliskira ncito. Pali mitundu yinyake nayo, kweni yinayi iyi yikukhwaska pafupifupi 95% ya mapulogalamu gha mu munda.
Kusankha skrini kukuthemba pa malo agho ghaŵikika, mtunda uwo munthu wakuwonera, ungweru uwo ukukhumbikwa, na maora ghakugwilira ntchito. Kanandi, 10-12 inches ya kukula kwa skrini pa mita ya mtunda wakuwonera nkhwakunozga. Mu nyumba, 300 -500 nits nchakukwana; na ungweru wa chilengiwa wakulongozgeka, 700+ ukukhumbikwa; pure outdoor yikukhumba pafupifupi 2,500 nits kuti yipikisane na zuŵa, kusazgapo IP65 maji na fuvu kukana, kutentha kwakukwana kufuma pa -20 digiri kufika pa +50 digiri , anti-vandal na shatter-proof-mtengo ukuchuluka. Chinthu chikuru chomene ntchakuti kutumizgika kuwaro nkhwakudura chomene ndiposo nkhwakusuzga.
Vithuzithuzi vya malonda na vithuzithuzi vya ŵakugula vingaŵa na vimanyikwiro vyakuyana waka pa pepala, kweni umo vikugwilira ntchito vikupambana chomene. Kutentha kwakuthandazgika, nkhongono yakugwira ntchito 24/7, usani wa bezel vyose ni vyakupambana. Ŵanthu ŵanyake ŵakugwiliskira ntchito ma TV gha ku nyumba nga ni vithuzithuzi vyakulongolera vinthu mu sitoro kuti ŵaleke kuseŵezeska ndalama; myezi yitatu yikati yajumphapo, burn-mu, kutentha chomene kukugwa, ndipo ŵakusinthaso ku vithuzithuzi vya malonda. Ici cikucitika kanandi waka kuluska umo ŵakupanga ŵakukhumbira kuzomerezga. Samsung, LG, Hisense, na BOE wose ŵali na mizere yakujipeleka ya malonda yakuwoneskera, 30% -50% yakudura chomene kuluska mtundu wa ŵakugula, kweni kukhazikika na mphambano ya umoyo nkhwakuzirwa.
Kupatuka: Nkhani Yakuŵinya Kwa Mayendero
Kuyowoya za vyakukhumbikwa vya hardware, vithuzithuzi vya mayendero ndivyo vinthu vikuŵa vya nkhaza. Capital Airport T3 yikuchitika pa vithuzithuzi vyakujumpha 2,000-kusintha kwa ndege, vipata vyakukwera, katundu wakunyamulira - vikwenera kukolerana na ndondomeko ya ndege mu nyengo yeneco-na 99.9%+ yakukwana. Kuchedwa panji kubudiska kukung’anamura kuti ŵakwendeska ndege ŵakusoŵa. Mu vithuzithuzi ivi, kukhazikika nkhwakuzirwa chomene maulendo vikwi khumi kuluska vithuzithuzi vyakuwoneka makora. Ni chinthu chinyake yayi icho ŵa integrators ŵachoko ŵangakhwaska.
Pamanyuma pali masitolo ghakurughakuru gha mu chigaŵa-, ghanandi ghachali kugwiliskira ntchito ndondomeko zakujiyimira paŵekha, kukopera ivyo vili mu USB drive kuti viwoneke. Ku malo uko vinthu vya pa intaneti ni viheni panji sikelo njachoko, nthowa iyi yichalipo. Ni yankho lililose yayi ilo likwenera kuŵa lakudumura-mphepete.
Ŵanthu awo ŵakuseŵera
Kuwelera ku ndondomeko yakumanyikwa. Ma player gha media ni bulawuro pakati pa mapulogalamu na chiwoneskero-kupokera malango, kuseŵezeska mafayilo, kufumiska vimanyikwiro. Ichi ndicho chigaŵa icho chikutemwa kusokonezga chomene ŵanthu.
Vinthu viŵiri vyakupangiska. Maseŵera gha kuwaro ni mabokosi ghakujiyimira paŵekha agho ghakulumikizgika ku vithuzithuzi kwizira mu HDMI, ghakugwira ntchito mwakulaŵilirika ndiposo ghakusintha mwambura kusuzga; BrightSign, Advantech, na Giada ni viyelezgero vyakumanyikwa. Built-mu SoC yikuŵika vipangizo mukati mwa skrini, nchakusuzga yayi kuviŵika ndiposo vikuchepa mtengo, kweni vikugwira ntchito vichoko ndipo vikusuzga kusintha; Samsung na LG ŵakukankhira ivi.
Kasi mungasankha wuli? Londezgani ivyo vili mukati. Kusintha kwa chithunzithunzi na vidiyo -SoC panji bokosi la Android la 300{5}}400 yuan nkhwakukwana. Vithuzithuzi vya HTML5, mawonekero gha vigaŵa vinandi, vidiyo ya 4K vikuluta ku ŵaseŵera ŵaluso ŵa 1,500-4,000 yuan. Kuchezga kwakusuzga panji kugwiliskira ntchito ma PC gha mafakitale.
Kughanaghanira vya Network
Gwiliskirani nchito waya usange nchamachitiko; usange yayi, WiFi panji 4G. Mfundo yikuru njakuti mungaluwa yayi offline fallback-para netiweki yamara, woseŵera wakwenera kulutilira kuseŵera kufuma ku cache m'malo mwa kulongora chithuzithuzi chifipa na suzgo. Ici cikuwoneka kuti cikuwoneka yayi kanandi waka, ndipo zuŵa linyake netiweki yikumara, masitolo ghose ghakuŵa ghafipa, ndipo pamanyuma pake pali kudandawura chifukwa cha kuleka kusankha yankho lakugomezgeka.
Kuguliska: Uko Vinandi vya Ivi Vikugwiriskirika Ntchito Nadi
Manejala wa chigaŵa wakulaŵilira masitolo ghanandi agho ghakusaska vinthu viphya sabata yiliyose. Kasi mukuthemba pa kusindikizga maposita, kupeleka katundu, na kutumizga mabuku? Pa nyengo iyo vinthu vikufika, nyengo yajumphapo. Digital signage yingakwaniska "chisankho icho chikapangika ku likuru mphindi khumi zajumphapo chikuwoneka pa vithuzithuzi mu masitolo mu charu chose mphindi khumi zajumphapo."
(Kafukufuku uyo wakachitika mu malo ghanayi ghakumanyikwa chomene ghakuguliskiramo vinthu ku Netherlands wakawunganya ŵanthu ŵakujumpha 24,000 awo ŵakagura vinthu na kufumba ŵanthu 1,562. Ivyo ŵakasanga vikalongora kuti 85% ya ŵamakasitomala ŵakagomezganga kuti vidiyo za pa kompyuta izo zikulongosoreka pa mawindo zikupangiska kuti sitoro yiliyose yiŵe na chithunzithunzi chiwemi chomene. ya ŵakugura ŵakakumbuka mwamahara uthenga umoza wa mutu, ndipo 57% ŵakati ŵakasanga uthenga uphya . uthenga kufuma ku vithuzithuzi.) Data ya Nkhani Yakulongosora -https://www.
McDonald's: Chimanyikwiro
McDonald's ni chimanyikwiro cha kuchita makora. Mu 2019, ŵakagwiliskira ntchito ndalama zakukwana madola 300 miliyoni kuti ŵasange Dynamic Yield ndipo ŵakaŵika menyu gha digito gha AI - mu masitolo 38,000 pa charu chose, kusinthasintha ivyo ŵakukhumba kuyana na nyengo, nyengo ya zuŵa, katundu, na utali wa mzere. Malipoti ghawo gha vya ndalama ghakuti kukula kwa tikiti ya galimoto-thru pafupifupi 5-6%. Kweni ŵali na magulu ghakujipeleka ghakuwonelera ivi-makampani ghanandi ghangakopera yayi nthena. Vinthu ivyo McDonald wangapeleka ku suzgo ili vikupambana chomene na mabizinesi ghakumanyikwa.
Kuchita nadi Ntchito
Ivyo vikukhumbikwa Pakwamba, Vipangizo Pamanyuma
Chakwamba, longosorani ivyo vikukhumbikwa-mungachimbiliranga yayi kusankha vipangizo.
Kasi vithuzithuzi vizamuŵikika nkhu? Mukati panji kuwaro? Kukhoma-kuŵikika, mzati, windo, panji padenga? Malo ghakupambanapambana ghali na ivyo vikukhumbikwa mwakupambana chomene pa kukura, ungweru, na nthowa zakuŵikamo. Kasi ni vinthu wuli ivyo vizamuseŵereka? Kusintha kwa chithunzithunzi/vidiyo panji kusazgako data ya nyengo yeneco-? Kasi nkhongono yakukhwaska yikukhumbikwa? Kasi ni njani uyo wakupanga vinthu ndipo vikusinthika kanandi waka? Kasi ni malo ghanandi wuli? Sitolo yimoza na masitolo zana vikukhumbikwira nthowa ziŵiri zakupambanapambana. Kasi bajeti ni wuli? Vithuzithuzi vya malonda vya masentimita 55 vikuguliskika pakati pa 3,000-4,000 yuan na 30,000-40,000 yuan; CMS yikwamba pa malipiro ghambura kulipiliska m’paka pa malipiro gha pa chaka gha vikwi vinandi. Kwambura ndondomeko ya bajeti, kusankha kungayamba yayi.
Chigaŵa ichi chikwenera kufumiska chikalata cha vyakukhumbikwa-mndandanda wa malo, malo ghakuŵikamo, mtundu wa ivyo vili mukati, vyakukhumbikwa vyakugwira ntchito, na bajeti vyose vyalembeka makora. Kuguliska, kuyaniska mitengo, na kuyowoyeskana na ŵakuguliska vyose vikuthemba pa chikalata ichi.
Kafukufuku wa malo
Pamanyuma pake pakwiza kafukufuku wa malo. Ivyo vikuwoneka makora pa vithuzithuzi vili na mitundu yose ya vyakuzizika pa-site. Malo ghakufumiskiramo magesi ghali mu malo ghambura kwenelera, makhebo gha netiweki ghali kuŵikika yayi, makoma ghakunyamura katundu agho ghangabowoleka yayi. Munthu waliyose uyo wakusazga vinthu wangayowoya chidunga cha nkhani zanthena.
Kuŵika, Kuzomerezga, Kusambizga
Kuŵika na kuŵika pa ntchito kukusazgapo kuŵika vithuzithuzi, kulumikizga ŵakuseŵera, kunozga netiweki, kuŵika mapulogiramu, kunjizga vinthu, na kuyezga pamoza. Malo ghakusalala ghakumanyikwa ghakutora theka la zuŵa; vyakusuzga vikutora mazuŵa ghaŵiri panji ghatatu. Mapulojekiti ghakuru ghakuchitiska malo ghachoko waka ghakuyezga kuti ghamazge masuzgo pambere ghandachitike.
Kuzomerezgeka na kusambizgika kukulekeka luŵiro. Kuŵika vipangizo ni kwamba waka; munthu munyake wakukhumbikwira kuti wacilongozge pamanyuma. Ntchito ya CMS, kusindikizga vinthu, kumazga masuzgo ghambura intaneti-ŵantchito ŵakwenera kusambizgika makora. Ŵamalonda ŵakwenera kupeleka mabuku ghakulongosora umo ŵangagwilira ntchito na mafumbo ghakufumbika; apo yayi, nkhani yiliyose yichoko yikulindilira wovwiri wa panyuma pa-kuguliska, wakutondeka chomene.
Pamanyuma pa Kuluta-Kukhala
Nanga wuli pamanyuma pa kuluta ku live? Apa ndipo mulimo weneco ukumbira.
Kugwira ntchito kwa vyakulembeka kukukhumba kuŵika ndalama nyengo zose. Kukhazikiska mtundu wakusintha kukuwovwira-vyakusaska vikusintha sabata yiliyose, vithuzithuzi vya brand vikusintha mwezi uliwose. Vinthu vyakusazgako data vya CMS vingapangiska kuti vigaŵa vinyake viŵe vyakusintha mwaŵene kuti vichepeske ntchito ya mawoko.
Kuwoneseska vipangizo kukwenera kulutilira. Nyengo zose wonani ma pixel ghakufwa, kuchedwa kwa woseŵera, kukhazikika kwa netiweki. CMS backend kanandi yikuwonelera-kuwoneseska mndandanda wa chenjezgo zuŵa lililose kuti ŵamanye masuzgo pambere ŵamakasitomala ŵandadandawure "screen yakhala yifipa kwa mazuŵa ghatatu."
Kupima umo ntchito yikugwilira ntchito ndiyo nthowa yimoza pera yakulongolera usange ndalama izo ŵakaŵika zikaŵa zakwenelera. Ma metrics ghakulondezgapo: mlingo wa kumalizga kuseŵera, nyengo iyo ŵategherezgi ŵakukhalamo, kusintha kwa malonda ghakukolerana. Mapulogalamu ghanyake ghakuyezga A/B-mapangidwe ghaŵiri ghakusaska kuti ŵawone ivyo vikupangiska kuti ŵanthu ŵanandi ŵaguliskenge.
